Today’s generation is the generation of technology. Technology has reached everywhere and the market is full of competition therefore, everything is done through digital marketing. Digital marketing is the marketing of product or services through digital technologies mainly through internet, we can also do it by mobile phones, display advertising and any other digital mediums. Online or Offline. The digital marketing game is changing, and it is pulling businesses along with it. From the need to automate and take a data-driven approach, to relying on consumers for brand awareness, businesses are faced with the stark choice of evolving or being disrupted. The new face of marketing is a harsh but rewarding place where only the nimble survive.

Therefore, Digital marketing is the need of today’s generation and the best option for marketing.